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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Jujube Tokipops
Jujube Tokidoki - Be Light (Tokipops)
$69.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated front...
Jujube Tokidoki - Be Rich (Tokipops)
Jujube Tokidoki - Be Rich (Tokipops)
$59.00
The Be Rich is a tri fold wallet with a snap enclosure. The outside features a zippered pocket to keep your change in place. Open it up to find over 15 card slots, a clear pocket for your ID and plenty of room for cash! Featuring the new metal Ju-Ju-Be logo, the Be Rich is sure to keep you looking exactly that….rich! So for those of you who nee...
Jujube Tokidoki - Be Set (Tokipops)
$72.00
These three super cute little bags of different sizes that give you a head start when you’re racing off to the next event. Two fun straps included make this choice a real winner. Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking...
Jujube Tokidoki - Itty Bitty Be (Tokipops)
$39.00
A tiny Be Classy perfect for your itty bitty little buddy. The Itty Bitty includes a mini changing pad and a messenger strap that can make this a full body, kid sized purse. This Itty Bitty bag is seriously the cutest thing we have ever made! Mini version of the Be Classy Mini changing pad included Detachable and adjustable messenger strap incl...
Jujube Tokidoki - MiniBe (Tokipops)
$89.00
Good things come in mini packages! But is it a mini pack for you or for your mini me?.... you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothi...
Jujube Tokidoki - Starlet (Tokipops)
Jujube Tokidoki - Starlet (Tokipops)
$99.00
Pull your hat down lower and put on your Jackie-O shades. As you saunter down the jetway with the bag on your arm, everyone will be looking your way. Perfect for overnighters or quick weekend trips, you’ll find packing a breeze. Quick reach pocket for cell phone, plane tix, or more! Unique main zipper closure system makes for easy access D-Ri...
Jujube Tokidoki - Super Star (Tokipops)
Jujube Tokidoki - Super Star (Tokipops)
$109.00
This bag might be the real star of the show, but if the paparazzi come chasing you, don’t be surprised. Full zippered opening on the top of the bag lets you easily pack and see what’s inside. Wide, comfy straps make it the perfect size for carrying. Of course, it’s machine washable. Doesn’t just have starpower - It’s SuperStar power! Quick re...
Jujube Tokidoki - B.F.F. (Tokipops)
$249.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included ... nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system ...
Jujube Tokidoki - Be Right Back (Tokipops)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...
Jujube Tokidoki - Be Ready (Tokipops)
$65.00
The Be Ready is here so you always look your best, no matter where you go. This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more. You’ll also love mesh pockets that keep your small items organized. The Be Ready is the perfect size for travel and folds flat for easy storage. And like all Ju-Ju-Be, it’...
Jujube Tokidoki - Be Organized (Tokipops)
$59.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...
Jujube Tokidoki - Fuel Cell (Tokipops)
$45.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh...almost forgot...it's machi...
Jujube Tokidoki - Be Charged (Tokipops)
$35.00
This double-sided, slotted card case is the perfect size if you just need to run out quickly, or throw it in a smaller pocket on your Ju-Ju-Be bag! Featuring 4 credit card slots, an insert pocket and a D ring that can clip on to your keys, the Be Charged is a perfect way to accomplish ultimate organization without taking up a lot of room! 2 sid...
Jujube Tokidoki - Be Spendy (Tokipops)
$80.00
This zip around wallet will keep you nice and tidy! The Be Spendy features 8 card slots, 4 bill compartment options, a zipper change pocket and a place for your I.D. You can even carry it as a clutch! Just use the D ring located on the exterior! (Straps not included, but that means you can be creative!) 8 card slots 4 bill compartment options ...
Jujube Tokidoki - Be Sassy (Tokipops)
$199.00
You are witty, playful and full of personality so your bag should be too! Introducing the Be Sassy! A pinch of SASS with a lot of CLASS … it’s a smaller, more compact version of the Be Classy you know and love. The Be Sassy is the perfect size for those of you who like to carry a comfortable, structured bag! Expect some head turns and lots of qu...
Jujube Tokidoki - Be Sporty (Tokipops)
$239.00
The Be Sporty includes all the Ju-Ju-Be features you know and love with added rugged metal zippers. The three-way carrying system allows you to use the Be Sporty as a backpack, as a messenger bag, or you can simply grab-and-go with the top handle. The Be Sporty holds up to your modern mom life, and you can still sport it after the diapering day...
Jujube Tokidoki - Be Tagged (Tokipops)
$20.00
Simple idea. You have a great bag, so you need a great bag tag. Slip in a business card and mark your territory in style!! (Marking your territory other ways isn't so stylish.) Fits a business card perfectly (or put in a picture of your cutie-pies)!! Great for labeling the contents of a bag, if needed Giving a gift? Use this as the tag on it! 7...
Jujube Tokidoki - Changing Pad (Tokipops)
$35.00
Add this awesome Changing Pad loaded with memory foam to any of your bags...it washes up great! Did you leave yours behind? Here's your replacement! Teflon™ fabric protector … helps repel stains Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew Machine Washable ... air dry Product Dimensio...
Jujube Tokidoki - Girls Best Friend (Tokipops)
$75.00
Jujube Tokidoki - MegaTech (Tokipops)
$55.00
Technology is a necessary part of life, so why shouldn‰Ûªt it coordinate with a few of your favorite things? The Be Techy cases protect your laptops and tablets while also matching your favorite Ju-Ju-Be bags! Available in select Legacy, Onyx and tokidoki prints, the Be Techy is both fashionable and functional. These padded, zip-around cases ens...
Jujube Tokidoki - Messenger Strap (Tokipops)
$40.00
Want to add a strap to your Super Be, Starlet or SuperStar to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap! Adjustable messenger strap extends from 31 inches to 49 inches. Super convenient! Strap has a memory foam shoulder pad with a grippy textile underneath ... no more straps sliding off you...
Jujube Tokidoki - MicroTech (Tokipops)
$45.00
Technology is a necessary part of life, so why shouldn‰Ûªt it coordinate with a few of your favorite things? The Be Techy cases protect your laptops and tablets while also matching your favorite Ju-Ju-Be bags! Available in select Legacy, Onyx and tokidoki prints, the Be Techy is both fashionable and functional. These padded, zip-around cases ens...
Jujube Tokidoki - Paci Pod (Tokipops)
$35.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...