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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Discount codes are not valid for new launches. Orders carted out with discount codes will be cancelled and refunded.
If there is a pre-order item in your cart, your entire order will be shipped when the pre-order item is back in stock.
We cannot combine separate orders together after they have been checked-out. Please cart your items in one order to enjoy free shipping above S$100.
The following collections will be launching on 12 June at 3pm:
Olive Rose
Jujube Rose - Be Quick (Olive Rose)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...
Jujube Rose - Be Set (Olive Rose)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...
Jujube Rose - Be Light (Olive Rose)
$80.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated front...
Jujube Rose - Be Sporty (Olive Rose)
$239.00
The Be Sporty includes all the Ju-Ju-Be features you know and love with added rugged metal zippers. The three-way carrying system allows you to use the Be Sporty as a backpack, as a messenger bag, or you can simply grab-and-go with the top handle. The Be Sporty holds up to your modern mom life, and you can still sport it after the diapering day...
Jujube Rose - Be Packed (Olive Rose)
$149.00
Our newest backpack is jam packed with all your favorite features…comfy straps, handy grab handle, and exterior bottle pockets. But your favorite feature just might be the low price point! The Be Packed has just enough pockets plus a wide zippered opening which makes packing a breeze! Pack it with diapers or pack it with school books … the Be Pa...
Jujube Rose - Be Organized (Olive Rose)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...
Jujube Rose - Super Star (Olive Rose)
$139.00
This bag might be the real star of the show, but if the paparazzi come chasing you, don’t be surprised. Full zippered opening on the top of the bag lets you easily pack and see what’s inside. Wide, comfy straps make it the perfect size for carrying. Of course, it’s machine washable. Doesn’t just have starpower - It’s SuperStar power! Quick re...
Jujube Rose - Super Be (Olive Rose)
$99.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...
Jujube Rose - Be Spendy (Olive Rose)
$80.00
This zip around wallet will keep you nice and tidy! The Be Spendy features 8 card slots, 4 bill compartment options, a zipper change pocket and a place for your I.D. You can even carry it as a clutch! Just use the D ring located on the exterior! (Straps not included, but that means you can be creative!) 8 card slots 4 bill compartment options ...
Jujube Rose - Be Right Back (Olive Rose)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...
Jujube Rose - B.F.F. (Olive Rose)
$289.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included ... nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system ...
Jujube Rose - Starlet (Olive Rose)
$129.00
Pull your hat down lower and put on your Jackie-O shades. As you saunter down the jetway with the bag on your arm, everyone will be looking your way. Perfect for overnighters or quick weekend trips, you’ll find packing a breeze. Quick reach pocket for cell phone, plane tix, or more! Unique main zipper closure system makes for easy access D-Ri...
Jujube Rose - Messenger Strap (Olive Rose)
$40.00
Want to add a strap to your bag to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap! Adjustable messenger strap extends from 31 inches to 49 inches. Super convenient! Strap has a memory foam shoulder pad with a grippy textile underneath ... no more straps sliding off your shoulders! This strap wil...
Jujube Rose - Paci Pod (Olive Rose)
Jujube Rose - Paci Pod (Olive Rose)
$30.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...
Jujube Rose - Changing Pad (Olive Rose)
$35.00
Add this awesome Changing Pad loaded with memory foam to any of your bags...it washes up great! Did you leave yours behind? Here's your replacement! Teflon™ fabric protector … helps repel stains Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew Machine Washable ... air dry Product Dimensio...