Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Discount codes are not valid for new launches. Orders carted out with discount codes will be cancelled and refunded.
If there is a pre-order item in your cart, your entire order will be shipped when the pre-order item is back in stock.
We cannot combine separate orders together after they have been checked-out. Please cart your items in one order to enjoy free shipping above S$100.
Shop the Aug 2018 Launch. The following collections will be launching on Thursday 16 Aug at 12pm:
**Purchase limit: 1 per sku for Jujube Narwhal Nirvana and all Legacy Mini items.
Legacy Mini & Be Snacky
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Jujube Classic - Mini B.F.F. (Midnight Posy)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
Sold Out
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As versatile as the original, you can quickly convert the Mini B.F.F. from a backpack to a messenger bag by simply adjusting the included strap… or just grab and go with the durable top handle. B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! 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Jujube Harry Potter - Mini B.F.F. (Cheering Charms)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
Sold Out
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B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! 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Jujube Harry Potter - Mini B.F.F. (Flying Keys)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
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Jujube Harry Potter - Mini B.F.F. (Honeydukes)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
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Jujube Harry Potter - Mini Be Right Back (Cheering Charms)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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Jujube Harry Potter - Mini Be Right Back (Flying Keys)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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Give one to your Mini me for matching Mommy \u0026amp; Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper pocket, and of course, the stuffable main compartment. Every detail is here… including the BRB’s breathable mesh backing and easy-peasy machine washability! Own your teeny piece of JuJuBe perfection with the exquisite Mini BRB!\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePockets –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eZippered main compartment; Zippered front pocket; Flap pocket in front\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabrics – \u003c\/strong\u003eLight-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right of\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraps – \u003c\/strong\u003eAdjustable backpack straps; Quick-grab top handle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardware –\u003c\/strong\u003e Metal hardware\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtras –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eMachine washable; Limited lifetime warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e5.5”W x 7”H x 3”D\u003c\/span\u003e\u003c\/p\u003e"}
Jujube Harry Potter - Mini Be Right Back (Honeydukes)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy \u0026amp; Me outings! As versatile as the original, you can quickly convert the Mini B.F.F. from a backpack to a messenger bag by simply adjusting the included strap… or just grab and go with the durable top handle. B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! 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Jujube Hello Kitty - Mini B.F.F. (Kimono Kitty)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
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Give one to your Mini me for matching Mommy \u0026amp; Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper pocket, and of course, the stuffable main compartment. Every detail is here… including the BRB’s breathable mesh backing and easy-peasy machine washability! Own your teeny piece of JuJuBe perfection with the exquisite Mini BRB!\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePockets –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eZippered main compartment; Zippered front pocket; Flap pocket in front\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabrics – \u003c\/strong\u003eLight-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right of\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraps – \u003c\/strong\u003eAdjustable backpack straps; Quick-grab top handle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardware –\u003c\/strong\u003e Metal hardware\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtras –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eMachine washable; Limited lifetime warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e5.5”W x 7”H x 3”D\u003c\/span\u003e\u003c\/p\u003e"}
Jujube Hello Kitty - Mini Be Right Back (Kimono Kitty)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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Jujube Legacy - Be Snacky (The Duchess)
$19.00
2-Pack Snack Bundle. What's super cute, eco-friendly and just the right size to hold your favourite sandwich? The Be Snacky. No need to use plastic baggies anymore because these reusuable, zippered snack pouches will hold whatever you are craving. Don't worry; they're machine washable. A super versatile must-have accessory for parents on the go.
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Jujube Legacy - Be Snacky (The Queen Of The Nile)
$19.00
2-Pack Snack Bundle. What's super cute, eco-friendly and just the right size to hold your favourite sandwich? The Be Snacky. No need to use plastic baggies anymore because these reusuable, zippered snack pouches will hold whatever you are craving. Don't worry; they're machine washable. A super versatile must-have accessory for parents on the go.
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Jujube Legacy - Mini B.F.F. (The Duchess)
$50.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
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Jujube Legacy - Mini B.F.F. (The Queen Of The Nile)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
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Jujube Legacy - Mini Be Right Back (The Duchess)
$50.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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Jujube Legacy - Mini Be Right Back (The Queen Of The Nile)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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Jujube Onyx - Be Snacky (Black Olive)
$19.00
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Jujube Onyx - Be Snacky (Narwhal Nirvana)
$19.00
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Jujube Onyx - Mini Be Right Back (Black & Bloom)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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Give one to your Mini me for matching Mommy \u0026amp; Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper pocket, and of course, the stuffable main compartment. Every detail is here… including the BRB’s breathable mesh backing and easy-peasy machine washability! 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Jujube Onyx - Mini Be Right Back (Sketch)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
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{"id":1517684391959,"title":"Jujube Rose - Be Snacky (Sakura at Dusk)","handle":"jujube-rose-be-snacky-sakura-at-dusk","description":"\u003cp\u003e\u003cspan\u003eThe Be Snacky set features two reusable snack bags to help you pack delicious, nutritious lunches for your little ones, or for yourself! The large bag is the perfect size to hold a sandwich, and the smaller bag is ideal for snacks to go on the side. Pack these snack bags in one of our larger, insulated lunch bags (sold separately), or tuck them into a pocket in your diaper bag for safe keeping. Either way, you’ll be ready to go when lunchtime rolls around. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZippered main compartments on both bags. \u003c\/li\u003e\n\u003cli\u003eMetal hardware. \u003c\/li\u003e\n\u003cli\u003eReusable, Machine washable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003cbr\u003e\u003c\/strong\u003eLarge bag: 7”W x 6.5”H\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003eSmall bag: 7”W x 3.5”H\u003c\/p\u003e","published_at":"2019-01-22T11:00:06+08:00","created_at":"2018-12-22T00:55:47+08:00","vendor":"Jujube","type":"Diaper Bags","tags":["Be Snacky"],"price":1900,"price_min":1900,"price_max":1900,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":13065202008087,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"JJB-7120361","requires_shipping":true,"taxable":true,"featured_image":null,"available":false,"name":"Jujube Rose - Be Snacky (Sakura at Dusk)","public_title":null,"options":["Default Title"],"price":1900,"weight":0,"compare_at_price":null,"inventory_quantity":0,"inventory_management":"shopify","inventory_policy":"deny","barcode":"840227120361","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.binkyboppy.com\/cdn\/shop\/products\/rose_sakura_at_dusk_be_snacky_product_1.jpg?v=1546734443"],"featured_image":"\/\/www.binkyboppy.com\/cdn\/shop\/products\/rose_sakura_at_dusk_be_snacky_product_1.jpg?v=1546734443","options":["Title"],"media":[{"alt":"Jujube Rose - Be Snacky (Sakura at Dusk)-Binky Boppy","id":1476161929239,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2000,"width":2000,"src":"\/\/www.binkyboppy.com\/cdn\/shop\/products\/rose_sakura_at_dusk_be_snacky_product_1.jpg?v=1546734443"},"aspect_ratio":1.0,"height":2000,"media_type":"image","src":"\/\/www.binkyboppy.com\/cdn\/shop\/products\/rose_sakura_at_dusk_be_snacky_product_1.jpg?v=1546734443","width":2000}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003e\u003cspan\u003eThe Be Snacky set features two reusable snack bags to help you pack delicious, nutritious lunches for your little ones, or for yourself! The large bag is the perfect size to hold a sandwich, and the smaller bag is ideal for snacks to go on the side. Pack these snack bags in one of our larger, insulated lunch bags (sold separately), or tuck them into a pocket in your diaper bag for safe keeping. Either way, you’ll be ready to go when lunchtime rolls around. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eZippered main compartments on both bags. \u003c\/li\u003e\n\u003cli\u003eMetal hardware. \u003c\/li\u003e\n\u003cli\u003eReusable, Machine washable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions:\u003cbr\u003e\u003c\/strong\u003eLarge bag: 7”W x 6.5”H\u003cspan\u003e \u003c\/span\u003e\u003cbr\u003eSmall bag: 7”W x 3.5”H\u003c\/p\u003e"}
Jujube Rose - Be Snacky (Sakura at Dusk)
$19.00
The Be Snacky set features two reusable snack bags to help you pack delicious, nutritious lunches for your little ones, or for yourself! The large bag is the perfect size to hold a sandwich, and the smaller bag is ideal for snacks to go on the side. Pack these snack bags in one of our larger, insulated lunch bags (sold separately), or tuck them ...
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{"id":3876569546775,"title":"Jujube Rose - Mini B.F.F. (Whimsical Watercolor II)","handle":"jujube-rose-mini-b-f-f-whimsical-watercolor-ii","description":"\u003cp\u003eYou’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy \u0026amp; Me outings! As versatile as the original, you can quickly convert the Mini B.F.F. from a backpack to a messenger bag by simply adjusting the included strap… or just grab and go with the durable top handle. B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! The Mini B.F.F. features the same germ-resistant exterior and machine washable construction you need and love!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePockets –\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eZippered main compartment; Zippered front pocket; Slip pocket in back\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabrics – \u003c\/strong\u003eLight-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right off\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraps –\u003c\/strong\u003eDetachable and adjustable messenger strap can be set to desired length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardware –\u003c\/strong\u003e Metal hardware\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtras –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eMachine washable; Limited lifetime warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e7.5”W x 5”H x 3”D\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","published_at":"2019-06-25T12:00:00+08:00","created_at":"2019-06-22T01:47:09+08:00","vendor":"Jujube","type":"Diaper Bags","tags":[],"price":6000,"price_min":6000,"price_max":6000,"available":false,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29211302264855,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"JJB-7123577","requires_shipping":true,"taxable":true,"featured_image":{"id":11815983841303,"product_id":3876569546775,"position":1,"created_at":"2019-06-24T00:32:46+08:00","updated_at":"2019-06-24T08:25:07+08:00","alt":"Jujube Rose - Mini B.F.F. 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B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! The Mini B.F.F. features the same germ-resistant exterior and machine washable construction you need and love!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePockets –\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eZippered main compartment; Zippered front pocket; Slip pocket in back\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabrics – \u003c\/strong\u003eLight-colored lining; silver-ion treated interior resists bacteria, mold and mildew; Highly stain resistant exterior, spills wipe right off\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraps –\u003c\/strong\u003eDetachable and adjustable messenger strap can be set to desired length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardware –\u003c\/strong\u003e Metal hardware\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtras –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eMachine washable; Limited lifetime warranty \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDimensions –\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e7.5”W x 5”H x 3”D\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e"}
Jujube Rose - Mini B.F.F. (Whimsical Watercolor II)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
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Jujube Rose - Mini Be Right Back (Whimsical Whisper)
$55.00 $60.00
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Jujube Rose - Mini Be Right Back (Whimsical Whisper)
$55.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
Sold Out
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As versatile as the original, you can quickly convert the Mini B.F.F. from a backpack to a messenger bag by simply adjusting the included strap… or just grab and go with the durable top handle. B.F.F. fans will quickly spot the familiar zippered front pocket, back slip pocket, and the signature wide-unzip main compartment. And don’t forget the invisible JuJuBe bells and whistles! 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Jujube Sanrio - Mini B.F.F. (Hello Kitty Bakery)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
Sold Out
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Jujube Sanrio - Mini B.F.F. (Hello Rainbow)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
