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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Discount codes are not valid for new launches. Orders carted out with discount codes will be cancelled and refunded.
If there is a pre-order item in your cart, your entire order will be shipped when the pre-order item is back in stock.
We cannot combine separate orders together after they have been checked-out. Please cart your items in one order to enjoy free shipping above S$100.
Forget Me Not will be launching on Thursday, 13 September at 12pm SGT.
Forget Me Not
Jujube Rose - Be Quick (Forget Me Not)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...
Jujube Rose - Be Ready (Forget Me Not)
$65.00
The Be Ready is here so you always look your best, no matter where you go. This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more. You’ll also love mesh pockets that keep your small items organized. The Be Ready is the perfect size for travel and folds flat for easy storage. And like all Ju-Ju-Be, it’...
Jujube Rose - Be Organized (Forget Me Not)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...
Jujube Rose - Be Set (Forget Me Not)
$80.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...
Jujube Rose - Mini Helix (Forget Me Not)
$50.00
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little kid or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colore...
Jujube Rose - Be Neat (Forget Me Not)
$35.00
Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid...well...neat! Magnetic closure to make for easy on-off Reversible! Crumb catcher pocket on the bottom Soft and flexible so baby is comfy Machine Washable … air dry Teflon ... so stains don't stick AgION Antimicrobial Linings... kills germs, mold, milde...
Jujube Rose - Be Dapper (Forget Me Not)
$45.00
Front zipper pocket Teflon fabric protector helps repel stains. Agion treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew. Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there. Machine Washable ... air dry Dimensions: 25 x 14 x 7 cm
Jujube Rose - B.F.F (Forget Me Not)
$289.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included ... nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system ...
Jujube Rose - Super Star (Forget Me Not)
$139.00
This bag might be the real star of the show, but if the paparazzi come chasing you, don’t be surprised. Full zippered opening on the top of the bag lets you easily pack and see what’s inside. Wide, comfy straps make it the perfect size for carrying. Of course, it’s machine washable. Doesn’t just have starpower - It’s SuperStar power! Quick re...
Jujube Rose - Super Be (Forget Me Not)
$99.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...
Jujube Rose - MiniBe (Forget Me Not)
$115.00
Good things come in mini packages! But is it a mini pack for you or for your mini me?.... you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothi...
Jujube Rose - Be Right Back (Forget Me Not)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...
Jujube Rose - Be Nurtured (Forget Me Not)
$269.00
You wear many hats, so you need a bag that does the same! Introducing the Be Nurtured … the latest addition in our line of breast pump bags. The size is just right – smaller than our Be Pumped yet bigger than our Be Supplied. This bag discreetly stores your pump in the exterior zippered pocket and you can even keep it in the bag while pumping! P...